design
Matias Jansson

How we used Figma Make to do UX research for Visma Amili

Receivables management and debt collection doesn’t have the warmest reputation — but Visma Amili takes a more human approach. By positioning itself as the fairest billing partner in the Nordics, Amili shows that a more empathetic approach often leads to things being resolved faster.

Visma Amili, aiming to become a technology leader in its field, began renewing its digital self-service channels in spring 2025. The vision was to create a service that makes life easier for clients – namely entrepreneurs and accounting firms – while freeing up time for the development of the company’s business. Amili tasked our friends at Arado to support their work on their customer portal Amili 360. We at Taiste joined the project to contribute to the user experience design.

Read more about the collaboration on Arado's website.

As part of a broader collaboration covering feature design and design system thinking, we built a prototype using the new AI-powered design tool Figma Make for UX research. The goal: testing the prototype with real people to validate that the design was on the right track.

A prototype that's close to the real thing

With prototypes, it's often a good idea to build them as quickly as possible. They don't need to be shiny: what matters is that they give us the answers we need. But if the prototype is a static mockup that is too bare bones, it might be too far off from the intended experience to offer reliable data to work with. This is where vibe coding tools can really help.

Figma Make allowed us to produce a genuinely interactive version of the service, a clickable prototype that users could navigate as they would the real thing. What's more, the prototype allowed us to create and utilise a mock dataset: realistic client names, invoice amounts, debt collection statuses. This greatly improved the sense that the test users were using a living and breathing system rather than trying to squint and imagine one.

Research sessions were held with five participants, each drawn from the actual target audience: accounting professionals who use services like Amili 360 as part of their daily work. Sessions ran for 30 to 45 minutes, conducted remotely on desktop, and each participant worked through up to twelve tasks while talking through what they were doing and why.

Confidence to move forward

The research gave Amili a clear, evidence-based foundation for the next stage of design. The prototype validated the direction for Amili 360, covering navigation, the handling of debt collection concepts and terminology, and the overall structure of the service. All essential elements to deliver a brand-aligned, friendly, straightforward and intuitive user interface and overall user experience.

Matias Jansson

Matias is a UX designer with an eye for what feels right. He works closely with the people around him — designers, developers, clients — to shape digital experiences that are thoughtful, clear, and easy to appreciate. When it comes to testing ideas, he reaches for AI prototypes to put ideas in front of people early in the process.

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Matias Jansson

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