World class digital services are based on deep user insight. The discover phase defines the direction of design and development. Depending on the needs and current state of the project, it can be short or comprehensive.
At the beginning of the project, we familiarize ourselves with your operational environment and the challenges in the user experience. This builds a strong foundation for the UX design.
Selecting the best method
The best method depends on your goals and not the other way around. The most vital thing is to ask the right questions from the right people.
- What is the value proposition of your service?
- Who are the users of your service and what motivates them?
- Do they understand the idea of the product?
- Are we discovering insight for short or long term development?
These and other questions help us validate the suggested features by utilizing methods from design and anthropology.