Case: Valopilkku – an app for ordering a taxi anywhere in Finland
Client: The Finnish Taxi Owners Federation
Tasks: Service and UX design, server implementation, Windows Phone/Android implementation
Background and goals
Taxi ordering and smartphones are a natural combination: for quite some time, there had been a lack of a smooth, modern app with which getting a ride would be easy and effortless around the country. Around 2014, the discussion around the digitalisation of public transportation was heated: it was clear that the public felt that there was absolutely no excuse for not being able to use the mobile platform to order a ride.
The Finnish Taxi Owners Federation realised that there were myriad possibilities around mobile and together with us, begun a large development project. The goal was ambitious: to update the taxi services in Finland to the new age.