Case: UPM Metsäni -mobiilisovellus
Tasks: Service design, UX/UI design, implementation for iOS & Android, server implementation
Background and goals
UPM Metsä buys wood that is used as material for the company’s sustainable and recyclable products. Moreover, UPM serves forest owners by offering reliable maintenance services.
The company wanted to build a mobile app aimed at forest owners. The goal was to reach especially new and passive forest owners and raise their interest towards the value and ways to take care of their property.
In Finland, 30% of all forest area has not been properly looked after or thinned. This is partly due to the fact that 30-40% of forest owners live in cities or urban areas and are thus likely to be less informed and interested of their forests than previous generations. The mobile platform, it seemed, was a perfect way to reach this particular audience – and bring the forest closer to them, wherever they happen to be.
Before getting started, we built a strong project team together with UPM that consisted of top professionals from the the fields of service design, technology and forest management. We all shared the same mindset: the will to boldly create something entirely new.