Case: Mobile App for The Night of the Arts
Client: Helsinki Festival
Tasks: Implementation for iPhone/Windows Phone/Android, service and UX design, server implementation
Background & goals
The Night of the Arts is a city festival organised by Helsinki Festival. It is held annually on one night in August and consists of several small events, most of which are located around the city centre.
In 2014, anyone could organise their own event at the festival. Therefore it was known that there would be even more buzz than in previous years. This was also part of the reason why Helsinki Festival wanted to build a special mobile experience around Night of the Arts that would serve as a cool marketing stretch and also a handy way for the audience to check what was going on at the festival at any given time.
In recent years, event apps have become increasingly popular. Unfortunately however, they don’t often offer much more than an alternative to a paper brochure. With this app, we wanted something different. The Night of the Arts deserved an app that was bold and fresh—something that could only be done in the mobile environment, but was not limited to it.
After careful consideration, we decided that besides being a typical brochure/timetable, the app should first and foremost be these three things:
Communal – Because the event itself was more communal than ever, it was logical that the app too would reflect this idea.
Surprising – The app needed to utilise the mobile platforms in a clever way and induce a sense of awe in its audience.
An experience – We wanted the audience to feel like they were part of something bigger. The experience had to be a spectacle that would invite the users to participate in it.